Leveraging Your Brand with Lesley Everett

<p><strong>Topics covered and questions you’ll uncover during this episode:</strong></p><ul><li>The “person is the brand”</li><li>Reputation = referrals</li><li>What's the important and powerful part of your brand?</li><li>How do you make a person feel when they interact with your brand so they remember you?</li><li>How do you build your reputation in the right ways to make it easy for clients to refer your brand?</li><li>What’s behind this idea of “buying and selling”?</li><li>Crafting and asking for the best testimonials</li><li>How do you make clients feel special?</li><li>Learn about Lesley’s “Espresso Effect Model” methodology</li><li>“Can’t Miss” moments</li><li>Pearl in an oyster brand crafting</li><li>Words and actions and what they mean to the individual</li><li>Brand and reputation defined</li><li>How do you make it easy for someone to refer you (especially in the high-net worth, affluent luxury real estate markets)?</li><li>How to keep yourself on someone’s radar and make it more about them?</li><li>How do you project your brand and do it consistently and stay authentic?</li></ul><p><strong>Resources mentioned within episode:</strong></p><ul><li><a href="https://walkingtall.org/" target="_blank">Walking Tall</a> Website</li><li><a href="https://lesleyeverett.com/" target="_blank">Lesley Everett’s website</a></li><li>Connect with Lesley on <a href="https://www.linkedin.com/in/lesleyeverett/" target="_blank">LinkedIn</a></li><li><a href="https://www.amazon.com/Walking-Tall-Steps-Total-Impact/dp/0077099672" target="_blank">Walking Tall Book</a></li></ul>