Leveraging the CS Journey to Accelerate Partnerships

<p>In this episode of <em>SaaS Connect</em> by <a href="https://www.cloudsoftwareassociation.com/"><u>Cloud Software Association</u></a>, Andrew Porter, Principal - Alliances &amp; Ecosystems at Pariveda, and Christy Dockendorf, User-Device-Service (UDS) Business Development Partner Manager - Cloud &amp; Software at Lenovo, discuss building SaaS partnerships with services firms.</p> <p>Pariveda is a consulting firm that solves complex technology and business problems by aligning people-development with client objectives.</p> <p>Lenovo is, of course, a global technology company. Christy and Andrew met when Christy worked in her previous role at a machine learning artificial intelligence company that successfully partnered with Pariveda.</p> <p>The two partners focused on the whole customer journey, evaluating the touchpoints that made the most sense. They built a lightweight framework from demand gen, sales, implementation and onboarding, customer success, advocacy, KPIs, and so on.</p> <p>Christy and Andrew discuss:</p> <ul> <li>The opportunities that crossed the entire customer journey and what worked well.</li> <li>Top findings when designing their partnership to add more value, such as:</li> <li>Recognizing the value of business ecosystems, and that it isn’t necessarily efficiency but rather the ability to capture new knowledge and to learn and innovate across organizational boundaries that’s important.</li> <li>Being really transparent about partner capabilities and incentivizing different roles by what's meaningful to each.</li> </ul> <p>Resources mentioned:</p> <ul> <li><a href="https://www.crossbeam.com/"><u>Crossbeam</u></a></li> </ul> <p><br></p> <p>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at <a href="https://contentallies.com/"><u>https://ContentAllies.com</u></a>.</p>