Leverage Your DVI and Drive More Revenue – Craig O’Neill [RR 794]

Did you know the data portion of Digital Vehicle Inspections is the least important piece of the process? It's about communication with the customer and using DVI as a tool to drive revenue. Craig O’Neill, VP of Training, <a href="http://autotextme.com/" target="_blank" rel="noopener">Autotextme.com</a>. Listen to Craig’s previous episodes <a href="https://remarkableresults.biz/?s=%22craig+o%27neill%22" target="_blank" rel="noopener">HERE </a> Key Talking Points <ul> <li style="font-weight: 400"><span style="font-weight: 400">DVI is a data collection tool- ‘digital’ is the mode, and the data is the least important piece; it’s about the customers that are driving the car that is the most important part. What is their use of the vehicle? </span></li> <li style="font-weight: 400"><span style="font-weight: 400">What is your communication training for advisors? Level 1 is basic customer information, Level 2 is transactional data about the vehicle, Level 3 is relationship building with listening and asking open-ended questions. </span></li> <li style="font-weight: 400"><span style="font-weight: 400">Failure- processes and procedures, top-down support, data</span></li> <li style="font-weight: 400">DVI as a part of your CRM (Client Relations Management)- <span style="font-weight: 400">CRM has three main components, o</span><span style="font-weight: 400">rientation, i</span><span style="font-weight: 400">nformation (subject to availability, quality, depth ... this is where DVI's are in this format, and c</span><span style="font-weight: 400">onfiguration (structures incentives and controls)</span></li> <li style="font-weight: 400">Performing inspections is NOT what drives more revenue.</li> <li style="font-weight: 400">300% rule- 100% of vehicles get inspected, 100% of the findings get estimated, 100% of estimated items get presented to the customer</li> </ul><br/> &nbsp; Connect with the Podcast: <a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener"><strong>Aftermar