Letting Your Marketing Work For You with Billy Gene

<p><em>How do you feel when you hear the term “paid ads”?</em></p><p>I’m guessing that you feel one of two ways. </p><ol><li>Overwhelmed thinking about pouring money into something that <em>may</em> not pay off.</li><li>Liberated at the thought of marketing passively to the right people.</li></ol><p>And either way is completely valid! </p><p>There are numerous approaches to business and content creation and you have to choose what works best for you and YOUR business. This is why <a href='https://instagram.com/marcusamurphy?igshid=MzRlODBiNWFlZA=='>Marcus Murphy</a> (my podcast co-host for the next few weeks) and I invited marketing guru <a href='https://billygeneismarketing.com/'>Billy Gene</a> on the show to share his methodology on strategic marketing (which is completely different from mine!)</p><p>In this episode, Billy shares his step-by-step strategy of creating high-quality content pieces and strategically turning them into paid ads to reach a larger audience. </p><p><em>And the best part?</em> Even if you’ve never ran paid ads before, Billy breaks down exactly what he would do if he were new to ads. <em>(Thanks Billy!)</em></p><p>But Billy doesn’t stop there. He also shares about the importance of setting boundaries and saying no to opportunities that don&apos;t align with his vision. (<em>In fact, he’s a MASTER at this…he turns down $50,000 speaking opportunities if it doesn’t feel in alignment with them!</em>).</p><p>Click &gt;&gt;<a href='https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320'>PLAY</a>&lt;&lt; to hear all of this and…</p><p><em>[00:01:01]</em> The value of being the same person offline and online.</p><p><em>[00:01:47]</em> Different strategies for business and content creation, and the importance of finding what works for each individual.</p><p><em>[00:02:25]</em> Billy Gene&apos;s strategy of creating a few quality content pieces and running paid ads to reach a larger audience, and the importance of taking action.</p><p><em>00:09:07]</em> Our personal experiences wi