Let's Talk About Lush, Baby

<p>Have you heard that Lush is leaving the 4 main social platforms? Wondering about their decision? In this episode, I do talk about their decision but what's far more interesting is this announcement as a piece of their public relations strategy. This episode is kind of like a mini case study of fantastic PR in motion with some things for you to think about in terms of your business. </p><p><br></p><h4>Key Points:</h4><ul><li><strong>Edward Bernays &amp; the 3 Fundamentals of PR </strong>(<em>2:24</em>)</li><li><strong>The Lush Statement</strong> (<em>3:34</em>)</li><li><strong>Visible Alignment with Values</strong> (<em>5:01</em>)</li><li><strong>Brand Exposure </strong>(<em>5:22</em>)</li><li><strong>Timing</strong> (<em>5:49</em>)</li><li><strong>Timeliness </strong>(<em>6:23</em>)</li><li><strong>Strategic Planning and Decision Making </strong>(<em>7:45</em>)</li><li><strong>What does this mean for you</strong> (<em>9:05</em>)</li></ul><p><br></p><h4>Also Mentioned:</h4><ul><li><a href="www.lush.ca/en/social-departure.html" rel="noopener noreferrer" target="_blank">www.lush.ca/en/social-departure.html</a></li><li>No budget? No problem! &nbsp;<a href="https://shows.acast.com/connections-coffee-confidence/episodes/www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget" rel="noopener noreferrer" target="_blank">www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget</a></li><li>Episode 61: <a href="https://shows.acast.com/connections-coffee-confidence/episodes/simple-ways-to-show-good-corporate-citizenship" rel="noopener noreferrer" target="_blank">https://shows.acast.com/connections-coffee-confidence/episodes/simple-ways-to-show-good-corporate-citizenship</a></li><li>Episode 63: <a href="https://shows.acast.com/connections-coffee-confidence/episodes/but-what-do-i-talk-about" rel="noopener noreferrer" target="_blank">https://shows.acast.com/connections-coffee-confidence/episodes/but-what-do-i-talk-about</a></li></ul><p><br></p><p><