Let’s Go Global with Amazon

<p><span style="font-weight: 400;">On today’s episode, I’m welcoming back a very special guest and expert on expanding globally on Amazon, Kevin Sanderson from Maximizing e-commerce. He’s here to talk about expanding into international sales and how doing so can up your business without a whole lot of extra work. First up, Kevin explains that expanding into Canada and the UK was one of the best moves he made in his own business and the benefits of expansion and accessing a whole new customer base. He also addresses some of the challenges of moving into international marketplaces, such as keeping up with compliance in Europe but argues that it’s worth it for the extra cash and the opportunity to apply your skills and learn new ones.</span></p> <p><span style="font-weight: 400;">Next, Kevin discusses some of his recent moves, including organizing summits to help educate people, deciding to grow his SKU counts on Amazon, and getting into customization to add value to his listings. He also gets into the gray areas that Amazon’s recently been coming down on, like giveaways and funnels that circumvent the site’s algorithm, explaining that while he doesn’t approve of those examples, there can be benefits to figuring out how to legitimately fly under the radar while still having a good brand and presence. And speaking of branding, Kevin and I also talk about ways to build your brand, including utilizing your storefront to encourage cross-selling, making use of Amazon’s tools (like brand registry), and creating a great customer experience. And finally, we wrap things up with some details on Kevin’s upcoming Brand Mastery summit, where I and a bunch of other experts will be talking all things branding, from online growth to PPC conversion rates.</span></p> <p><span style="font-weight: 400;">You can chat with others about global expansion and branding in the Amazon Files and Mommy Income community. Join our</span> <a href= "http://mommyincome.com/joinus"><span style= "font-weight: 400;">Facebook group</span></a> <span style