Lessons From Zero Reseller Signups to Hundreds

<p>In this episode, Sunir Shah, CEO at AppBind, shares lessons learned going from zero reseller signups to hundreds.</p> <p>AppBind, created in 2020, is a subscription and service billing management tool for agency owners. The software produced no sales at first. Today, by listening instead of selling, they have hundreds signed up.</p> <p>Here are some of the lessons learned:</p> <p>Essentially, AppBind was sending out the wrong message, “buy software and sell it to your customers”. Here’s why it proved ineffective:</p> <ul> <li>Agencies sell services, not software.</li> <li>People look for solutions, not software.</li> <li>The focus should be: what is the client’s problem and what service can we provide that will solve that problem?</li> <li>Keep the messaging, the offering and pricing simple.</li> <li>Business is not just about words. AppBind changed not only their words, but also the product, and this resulted in signups.</li> </ul> <p>Tips:</p> <ul> <li>Your best partners are those who can incorporate you into their product offerings.</li> <li>Commissions matter: not so much at the beginning, but rather at the end so that your partners stay involved.</li> </ul> <p>Resources Mentioned:</p> <ul> <li><a href="https://open.spotify.com/show/1s0n2rUM9gseApvs2IXXqb" target="_blank">Agency Connect</a> - https://open.spotify.com/show/1s0n2rUM9gseApvs2IXXqb</li> <li><a href="https://www.constantcontact.com/" target="_blank">Constant Contact</a> - https://www.constantcontact.com/</li> </ul> <p><br></p> <p><em><strong>Note! SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at </strong></em><a href="mailto:admin@cloudsoftwareassociation.com"><u><em><strong>admin@cloudsoftwareassociation.com</strong></em></u></a><em><strong> for information.</strong></em></p> <p>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at <a href="https://contentallies.com/"><u>http