Lessons For Other Marketing Leaders Considering Major Rebranding Plans with Eric Williamson, CMO at CallMiner

<p>Eric Williamson is the Chief Marketing Officer at CallMiner, a conversation intelligence company that helps you understand your customers and unlock value. Recently, CallMiner underwent a full rebranding process, so today with Brett, they talk about the lessons that marketing leaders should think about before rebranding. There’s a lot to consider when companies make major changes in their positioning, value proposition, messaging, and visual identity. </p><p>0:00 Introduction <br>1:07 Conversation with Eric <br>3:05 Rebranding <br>6:44 Messaging, visual ID, positioning <br>9:11 Discovery <br>12:50 Synthesizing feedback <br>14:42 Managing stakeholders <br>16:50 Rolling out new brand <br>19:30 Brand management <br>23:00 Measuring success <br>26:08 Prioritizing <br>29:30 CallMiner <br>30:10 Outro </p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Eric: | <a href="https://www.linkedin.com/in/ericwilliamson1/">LinkedIn </a>| <a href="https://twitter.com/edubble_u">Twitter </a>| <a href="https://callminer.com/">Website </a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> | <a href="https://app.thejuicehq.com/creators/brett-mcgrath">Creator Page</a> </p>