Lesson Plans as a Product with Rob Fitzpatrick

<p><b>Nuggets:</b></p><ul> <li>Have customer discovery conversations in a casual setting to get real feedback; otherwise people will naturally try to placate your ego</li> <li>Design products (including education and workshops) such that attendees are energized at the end, not drained</li> <li>The key to sales is having a more expensive product; selling a $1,000,000 is within an order of magnitude as easy as selling a $1,000 product</li> </ul><p><b>Action Steps:</b></p><ol> <li>Choose a topic you are interested in and curate a lesson plan</li> <li>Find educators who are teaching that subject and offer it to them for free</li> <li>Watch how users respond to the plan and use that feedback to improve it</li> <li>Fall off your bike</li> </ol><p><strong>Follow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.</strong></p><p><b>Links:</b></p><ul> <li> <a href="https://twitter.com/robfitz">@robfitz</a> on Twitter</li> <li><a href="https://www.workshopsurvival.com/">The Workshop Survival Guide</a></li> <li><a href="https://www.amazon.com/gp/product/B01H4G2J1U/">The Mom Test</a></li> <li><a href="https://www.usv.com/writing/2018/11/looking-for-syllabus-2-0/">Union Square Ventures Looking for Syllabus 2.0</a></li> <li><a href="https://www.ycombinator.com/">Y Combinator</a></li> </ul><p><em>Rob Fitzpatrick is an entrepreneur of 13 years (his first business was funded, the rest have been bootstrapped). He's the author of The Mom Test, a book about how to talk to customers and figure out if your business is a good idea. He went through YCombinator in 2007. He describes himself as a techie who eventually learned sales. He currently lives in Barcelona, Spain.</em></p><p><br></p>