Leore Avidar - Creating and Selling Superpowers - [Founder’s Field Guide, EP.3]

<p>My<strong> </strong>guest today is Leore Avidar. Leore is the co-founder and CEO of <a href= "https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fprotect-us.mimecast.com%2Fs%2F5MwzCVOywvI4NkWsGTyit&data=04%7C01%7Cpatrick.oshaughnessy%40osam.com%7C1c99420fcd6e4f1465a708d86e48d9a7%7Cfe1b49eab87f4c549d6f2368af11ee2c%7C0%7C0%7C637380606453564614%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=Q%2FnzSlamM9t6qLkGzrFjW%2FT7LqzvqStJsMRsfcjzsiw%3D&reserved=0">Lob,</a> a company which makes it easy to send direct mail programmatically. He’s also the founder of a new company focusing on sports card collectibles, Alt, which is how we originally connected. Our conversation ranges from building Lob, buying a Lebron James rookie card, starting a 2nd business while operating his first and how Leore tries to create and sell superpowers. Like my conversation with Rahul Vohra from Superhuman, I think this conversation will inspire entrepreneurs out there to start building aggressively. Please enjoy.</p> <p><strong> </strong></p> <p><strong>This episode is brought to you by </strong><a href= "https://startups.microsoft.com/en-us/" target="_blank" rel= "noopener"><strong>Microsoft for Startups</strong></a><strong>. Microsoft for Startups is a global program dedicated to helping “enterprise-ready” B2B startups successfully scale their companies. If you’re a founder running a B2B company targeting the enterprise, you should definitely check </strong><a href= "https://startups.microsoft.com/en-us/" target="_blank" rel= "noopener"><strong>them out.</strong></a><strong> </strong></p> <p><strong> </strong></p> <p><strong>This episode is also sponsored by <a href= "https://www.vanta.com/" target="_blank" rel= "noopener">Vanta</a>.  Vanta has built software that makes it easier to both get and maintain your SOC 2 report, at a fraction of the normal cost. Founders Field Guide listeners can redeem a $1k off coupon at </strong><a href= "http://vanta.com/patrick" target="_b