Leland Maschmeyer / Chobani

<p>Join us for an amazing conversation with Leland Maschmeyer, former Global Brand Officer for Chobani. If you're interested in what creative organizations might look like going forward, Leland has something to say about it. Perfect for anyone building a creative culture or trying to install one in their client side organization. </p><p><br /><strong>00:55</strong> - Leland Intro</p><p><strong>02:30</strong> - Going from client to agency and how to build an organization</p><p><strong>07:34</strong> - Evaluating an environment before losing perspective</p><p><strong>09:37</strong> - Practical example of implementing the duality</p><p><strong>11:47</strong> - Fear as an identifying factor</p><p><strong>13:01</strong> - Using the practice to practically look at systems</p><p><strong>15:41</strong> - Brands need belief systems</p><p><strong>18:43</strong> - How do these conversations differ in a client situation vs agency</p><p><strong>23:26</strong> - Awards - Positivity</p><p><strong>26:26</strong> - What’s the future of the ad agency?</p><p><strong>34:44</strong> - Deciding on what type of agency you’re be, middle agencies disappearing</p><p><strong>35:36</strong> - Future of industry 10-20 years</p><p><strong>41:48</strong> - Importance of creativity</p>