Leaving Expertville

<p>So many of us focus on becoming an expert in our professional field. But what if instead, we wanted to become visionaries? Not THAT kind of visionary, mind you -- the over-hyped media machines that become the business world equivalents of the Kardashians. But instead, a type of useful, practical, attainable, and much-needed visionary. </p><p>On this episode we begin to unpack what it means to be a visionary. With guidance from Andrew Davis, a speaker, author, and creator of the “Quest Matrix,” we begin to chart a path away from Expertville toward some new territory -- a place where we can resonate deeper in a world trending shallow, and yes, build our businesses and leave our legacies. That place? Visionary Town.</p><p>Along the way, we hear from John Bonini, director of marketing at Databox, content marketing expert, and prolific side project creator who recently launched Some Good Content, a membership group that fosters engaging conversations and shares resources for marketers searching to create better content. John's on his own path toward becoming a visionary, driven by questions that, as Drew says, Google can’t answer.</p><p>But he's currently at a crossroads -- one we all face, too. What will he decide? What will YOU decide?</p><p><strong>QUEST MATRIX IMAGE</strong>: <a href="https://bit.ly/quest-matrix" target="_blank">https://bit.ly/quest-matrix</a></p><p> </p><p><strong>SHARE THE SHOW:</strong></p><p>Help others find Unthinkable in their favorite podcast player by sharing this link: <a href="https://pod.link/jay">https://pod.link/jay</a></p><p> </p><p><strong>SUBSCRIBE TO THE NEWSLETTER:</strong></p><p><a href="https://jayacunzo.com/newsletter">https://jayacunzo.com/newsletter</a></p><p>Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the