Learning To Build a SaaS Platform Through Mergers and Acquisitions

<p>In this episode of <em>SaaS Connect</em>, Siddharta Aggarwal of <a href="https://www.cloudsoftwareassociation.com/"><u>Cloud Software Association</u></a> and Google Cloud, interviews <a href="https://www.linkedin.com/in/rchrisbyers/">Chris Byers</a>, CEO of <a href="https://www.formstack.com/">Formstack</a>.</p> <p>Formstack was very successful at acquiring companies in order to extend their platform. Although mergers and acquisitions are risky, Chris Byers figured out how to win repeatedly and build a thriving business from many companies.</p> <p>Find out how Chris got started, and the lessons the business learned:</p> <ul> <li>How to move from one phase to another<br> </li> <li>What Formstack discovered about their customers and its impact<br> </li> <li>What it would take for Formstack to achieve their first $100 million, and how understanding they needed to be part of what customers were doing before and after they used forms was part of increasing their revenue<br> </li> <li>How they delivered value by becoming part of the customer's workflow to effectively automate some part of the process for them<br> </li> <li>How they decided which acquisitions would be right<br> </li> <li>Their biggest challenges with acquisitions, and integration<br> </li> </ul> <p>Resources Mentioned:</p> <ul> <li><a href="https://www.salesforce.com/"><u>Salesforce<br> </u></a></li> </ul>