Learn the Real Secret to Ranking on Page 1 (& What Most Marketers Won't Tell You) | Ep. #530

<p>In episode #530, Eric and Neil tell you the <em>real</em> secret about how to raise your Google ranking. Tune in to hear the honest truth that other marketers won’t tell you.</p> <p><strong>Time-Stamped Show Notes:</strong></p> <ul> <li>[00:27] Today’s Topic: <em>Learn the Real Secret to Ranking on Page 1 (and What Most Marketers Won't Tell You)</em></li> <li>[00:37] Eric and Neil rank for a number of keywords or terms.</li> <li>[01:08] When trying to rank for those terms, they did not create pages specifically for them.</li> <li>[01:25] Eric has created hundreds of pages for <a href= "https://www.singlegrain.com/">Single Grain</a>, but the majority do not rank well; it’s a quantity game.</li> <li>[01:34] There was no difference between the pages that ranked and those that did not.</li> <li>[01:47] Neil and Eric create a massive amount of content, because it’s a hit or miss game.There is no guarantee that the content will be a hit.</li> <li>[02:31] For the posts that rank, they have a process that involves <a href="https://www.google.com/webmasters/tools">Google Search Console</a>.</li> <li>[02:56] Step 1: Install Google Search Console.</li> <li>[03:08] Step 2: Go to the Search Analytics section.</li> <li>[03:17] Step 3: Click on three buttons/check boxes on the top left (“CTR”, “Impressions”, and “Clicks”).</li> <li>[03:36] Step 4: Click on the radio button for “Pages”.</li> <li>[03:47] You want to see the pages that have a high impression count, but a low click-through rate.</li> <li>[04:17] Low click-through rates are the low-hanging fruit you want to optimize.</li> <li>[04:26] By changing the titles of these, it can help you change your click-through rate.</li> <li>[04:50] So, create a lot of content, see what performs the best in Google Search Console, go in and fine-tune your content (make it super detailed and try to maximize the traffic you can get from them.</li> <li>[05:15] No one knows why some pages rank and others don’t. That’s the big secret!</li> <li>[05:33] If you want the most traffic, you nee