Learn How to Sell Your Expertise Featuring Caitlin Doemner

<p>Caitlin Cogan Doemner is the founder &amp; CEO of VirtualCoachingSales.com and ecstaticsales.com. After studying at Oxford University and getting her MBA from Biola University, Caitlin Doemner launched a sales management company which generated over $11M in new revenue for its clients in 8 years.</p><p>She has published multiple books, including “The Unseen Sales Machine” and “Sell with Heart.” After realizing that the coaching industry needed more transparency, she launched BookofExperts.com -- a referral network and a media company that gives transformational leaders (like coaches and consultants) more visibility and consistent referrals.</p><p>In today’s episode of Smashing the Plateau, you will learn how to use an ongoing process to sell one promise to one person.</p><p><strong>Caitlin and I discuss:</strong></p><ul><li>How to sell without explicitly stating that you are selling something [02:35]</li><li>How she built her company and made the shift to entrepreneurship [03:04]</li><li>How she recovered from a tragic event [04:11]</li><li>What the key secret is to successful selling [06:30]</li><li>How to approach selling as an act of love and service [07:59]</li><li>How the sales team can effectively collaborate with consultants and coaches [14:44]</li><li>At what stage in business consultants and coaches require assistance [17:07]</li><li>Why prioritizing revenue over profit is not the right approach in business [20:43]</li><li>What her personal experience is as a member of a community [21:36]</li></ul><br/><p>Learn more about Caitlin at <a href="https://ecstaticsales.com/" target="_blank">https://ecstaticsales.com/</a></p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>