Leading with your business's values and voice with Cristin Downs

With over 20 years as a producer, leader in higher education, and powerhouse mentor, Cristin Downs inspires women to break free from structural and traditional bonds and build the world they dream of. <br /><br />Whether focused on a movement, community, business, or family, Cristin shares practical skills to go from inspiration to activation alongside the insight and experiences of extraordinary women so that all women can work through their daily challenges and towards a stronger, brighter, and more inclusive female future. <br /><br />Cristin specializes in voice, values, vision, and visibility. In 2016, Cristin founded The Notable Woman, a global community of over 20K with an NPR-featured podcast, online community, expert summits, and more. Cristin believes that we are each notable women, just as we are, and it is with women’s leadership that we remake the world. The Notable Woman is here to let conversation and community lead us to the catalyst we've been waiting for - hint - it's us.<br /><br />TAKEAWAYS:<br /><br />+ Sharing your values, beliefs, and philosophies on current events and how the world operates is important as a business owner because it attracts the right clients to you, and repels those who are not ideal from you.<br /><br />+ Values and voice are important in business because it backs up how you operate your business and why you do what you do in the way you do it. It makes the action items, intentional, purposeful, and in alignment with how you want to show up in your business.<br /><br />+ The myth that you’re “just a small business” and that you’ll “share your values when you’re more profitable” is just that, a myth. It’s the foundation of your business and needs to be shared outright in the beginning, as you start to grow and scale your business.<br /><br />+ It can be scary to share your values and voice at times. Educate yourself so that you can share more intelligently and firmly about the topic. Or if you don’t have the words, but do have an opinion, send your audience to experts in