Leadership in Challenging Times: A Conversation with Lucinda "Cindy" Baier, President and Chief Executive Officer, Brookdale Senior Living Inc.

<p>"We're very focused on helping to protect our nation's seniors, and we build our business one relationship at a time, so we really needed to set our priorities based on clinical outcomes, and to get great outcomes," says <strong>Lucinda "Cindy" Baier</strong>, President and Chief Executive Officer, Brookdale Senior Living Inc. In an interview with <strong>Lori Esposito Murray</strong>, president of the Committee of Economic Development of The Conference Board, Baier discussed how Brookdale leveraged its 40-year experience with strong infection-control protocols, partnered with leading health organizations, and looked at public health departments to make sure that they learned as quickly as possible about the pandemic. </p> <p>By focusing on the health and well-being of its  residents, and associates, Brookdale knew that it would be able to overcome the challenges they were facing.</p> <p>The CED discussion series, <strong><em>Leadership in Challenging Times</em></strong>, interviews business leaders about the unprecedented challenges facing the nation and how they are helping chart a path forward for both their companies and communities in which they operate</p> <p><a title="CED Distinguished Performance Awards" href= "https://www.conference-board.org/events/CED-Distinguished-Performance-Awards-Dinner" target="_blank" rel= "noopener">https://www.conference-board.org/events/CED-Distinguished-Performance-Awards-Dinner</a></p>