Leaders in Luxury with Special Guest Andrew Hong

<p><strong>Topics covered and questions you’ll uncover during this episode:</strong></p><ul><li>How to create inbound relationships through content</li><li>How is inbound marketing more of a mindset when it comes to marketing and sales?</li><li>How does inbound marketing create more authentic relationships with the people who will eventually become your customer?</li><li>Email marketing is very much alive - why and how?</li><li>What’s the opportunity with inbound marketing?</li><li>How do you position yourself as an inbound marketer and connect with contacts, prospects, past clients, current clients in a non-sales way?</li><li>How do you share and educate at scale?</li><li>What are the differences between outbound and inbound marketing?</li><li>How do you produce a great blog?</li><li>How do you create an inbound relationship?</li><li>How do you create content?</li><li>How do you build a strategy around content?</li><li>SEO strategy</li><li>Social media strategy</li><li>Search engine rankings; organic traffic</li><li>Social media scheduling tools</li><li>Evergreen content</li><li>Segmentation; segment content</li><li>What’s a launch pad website?</li><li>What is a Minimal Viable Product (MVP)?</li><li>How do you structure a basic launch pad website?</li><li>What are lead magnets? What are the keys to lead magnets?</li><li>How to leverage your own connections?</li><li>How do you put a Market Report in your own voice? How can repurpose it for your own blog content?</li><li>How do you nurture previous clients and stay top of mind?</li><li>What are the essential keys to producing great email newsletters for real estate?</li><li>What’s the best way to produce content?</li><li>What are the pros and cons in working with individual contractors versus working with a marketing agency?</li><li>How does a luxury real estate agent get started?</li></ul><p><strong>Resources from this episode: </strong></p><ul><li><a href="https://www.luxuryhomemarketing.com/real-estate-agents/home.html" target="_blank">Institute for Luxury Home