Lauren Passell: Podcast Marketing Therapy

<p>Lauren Passell is the owner of Tink Media. Her experience in Public Relations . gives her a unique perspective. But simply put, podcasting is public relations. Everything from getting the guest, preparing the show, and marketing and promoting the show is what a great PR firm executes; all in the name of messaging and creating audience awareness. Lauren along with Arielle Nissenblatt, embarked on podcasting's ultimate PR campaign with last April with the "Adopt-a-Listener" podcast initiative to recruit more people to connect with podcasts.</p><p>I was speaking with lauren about podcast marketing – it felt very therapeutic hear someone with an equal disdain for wasting money on social media ad spending and the need to upgrade our podcast artwork.</p><p>Lauren offers free podcast marketing suggestions in her newsletters that you can find here:</p><p><a href="https://podcastthenewsletter.substack.com/" rel="noopener noreferrer" target="_blank">Podcast The Newsletter</a></p><p><a href="https://podcastmarketingmagic.substack.com/" rel="noopener noreferrer" target="_blank">Podcast Marketing Magic </a></p><p>Lauren and I also spoke at length about promos swaps. <a href="https://tinkmedia.co/pod-swaps" rel="noopener noreferrer" target="_blank">Tink Media has a place where you can find some people to do a promo swap with. </a></p><p><a href="https://rephonic.com/graph" rel="noopener noreferrer" target="_blank">You can also do a little exploration with your podcast neighbourhood by using Rephonic's cool tool. </a></p><p>This show is made possible every week by contributors like:</p><p><a href="https://www.blurve-demo.com/" rel="noopener noreferrer" target="_blank">Blurve: A great way to help you prep your Show.</a></p><p><a href="https://www.nlogic.ca/en/" rel="noopener noreferrer" target="_blank">NLogic: TV &amp; radio advertising and audience data solutions</a></p><p><a href="http://www.megatrax.com/" rel="noopener noreferrer" target="_blank">Megatrax</a>&nbsp;- Licensed Music for your radio station or podcast