Launches That Cause CHARGED Emotion

<p><span style="font-weight: 400;">Welcome back to Launch for Profit! We’ve been doing really well with this new podcast, so thank you for listening! In this episode, I will teach you how to generate positive attention for your brand.</span></p> <p><span style="font-weight: 400;">Trying to break a new market with your products or services can be a daunting task. There is a LOT of work to be done, and it takes a long time. </span></p> <p><span style="font-weight: 400;">But that’s just one option. Today I will tell you about another strategy, the one that I used to launch most of my products. </span></p> <p><span style="font-weight: 400;">Instead of starting a new topic, think about social issues that you believe in. There’s a lot of attention around these issues. You can find positive and meaningful ways to tap into that sphere.</span></p> <p><span style="font-weight: 400;">I’m a huge proponent of capitalism. So that’s my thing, and by putting it front and center, I immediately become a voice for likeminded people. I also filter out the people who wouldn’t go for my products anyway.</span></p> <p><span style="font-weight: 400;">So what’s something you believe in? How can you supercharge your launches to make them more impactful? Let’s find out! </span></p> <p><strong>Key takeaways:</strong></p> <ul> <li><span style="font-weight: 400;">The one thing I learned in the army that was a game-changer (3:07)</span></li> <li><span style="font-weight: 400;">Why I would never tie a political stance to a brand (6:31)</span></li> <li><span style="font-weight: 400;">Creating attention where there is none is not the only option (8:54)</span></li> <li><span style="font-weight: 400;">How to surf the wave of already existing attention to raise your profile (12:51)</span></li> <li><span style="font-weight: 400;">The best way to emotionally charge your launch and get an automatic following (16:46)</span></li> <li><span style="font-weight: 400;">How I launched my products on the back of an existing movement I believe in (22:07)</span>