Launch Your First or Next Private Label Product with Ashley Kinkead

<p><span style="font-weight: 400;">On today’s episode, I’m joined by private label expert Ashley Kinkead, the mastermind behind thousands of third-party products sold on Amazon today. Ashley has inspired thousands of people and entrepreneurs around the world with her skills and strategies to thrive online from the ground up. Her primary business is training people like you and me in how to launch and scale winning businesses on Amazon FBA with her new product launch system, the Three By Two Method, which she shares on the episode today. Ashley kicks things off by discussing her e-commerce journey, from building up a $500,000 retail arbitrage business selling used books to becoming a private label seller and what that transition was like. Then she introduces the Three By Two Method, her system for testing and gathering data on what really sells on Amazon and diversifying your risk. She also discusses how much you should expect to invest when starting up as a private seller and emphasizes the importance of product research to find items with daily sales consistency.</span></p> <p><span style="font-weight: 400;">Next, I ask Ashley about using multiple brands as a private label seller. She discusses her strategy of using two brands with multiple SKUs and variations underneath each one and how that gives her room to grow and respond to customer feedback. Then we discuss the potential risks you may encounter and mistakes you might make when starting out in private labeling and how to avoid them; plus, Ashley points out how well-prepared wholesale sellers are to make the leap into private-label selling. Ashley also tackles the controversial issue of pay-per-click (PPC), giving her opinion that it’s an essential part of running an Amazon business in 2022 and a hugely useful tool for getting your product seen and making the most of the data Amazon provides you with. And finally, we make the amazing announcement that Ashley will be doing a training session for our hub members and let you guys know where you can join up to