Launch Series Ep #4: How to think critically about building momentum

<p>In part four of “Using Community to Launch at B2B MarTech Company,” Jonathan and Brett talk all about momentum, leading up to the launch and after. They share the biggest hurdle they faced while building momentum and some of the lessons they learned early in their careers. </p><p>0:00 Intro <br>1:00 Conversation with Jonathan <br>1:30 Go to market meeting <br>4:30 Organizing the passion <br>5:26 Divergent thinking, convergent action <br>7:12 Momentum <br>10:40 Social proof and building community <br>15:50 Lessons from early career <br>19:22 What has slowed momentum <br>24:35 After the launch <br>26:45 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Jonathan:| <a href="https://twitter.com/JDGandolf">Twitter </a>| <a href="https://www.linkedin.com/in/jonathan-gandolf/">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>   </p>