Launch Series Ep #3: Making it more than just a one day thing

<p>In part three of “Using Community to Launch at B2B MarTech Company,” Jonathan asks Brett about building momentum and making the launch more than a single day affair. Inspired by sneaker culture and hip hop album drops, Brett has been producing hype around The Juice’s official launch date on August 17. </p><p>0:00 Intro <br>0:45 Conversation <br>3:20 Thought process behind launch <br>5:00 Hype <br>6:00 Brett’s marketing experience <br>10:20 No hacks, only consistency <br>11:50 Pros and cons of long launch <br>15:30 Jonathan’s vision <br>17:30 Inspiration from consumer brands <br>22:40 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Jonathan:| <a href="https://twitter.com/JDGandolf">Twitter </a>| <a href="https://www.linkedin.com/in/jonathan-gandolf/">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>   </p><p>lTWDrljkwaLvD3sVk3c2</p>