Latinx, Hispanic, Chicano/a: How And Why Do People Self-Identify?

Nearly two-thirds of San Antonio's population is Hispanic, indigenous or of Mexican descent. But there are 2.3 million people living in the Alamo City, and not all Latino and Hispanic populations use the same identifying terms. How do pan-ethnic labels reflect evolving cultural norms? What are the potential implications of the differences in how populations self-identify?