Lasting Impression of Short Messages with Paul Wilson CEO Wilson Grand Communications

<p><strong>Paul Wilson</strong> is the Chairman and CEO of Wilson Grand Communications and an expert on political strategy, persuasion, advertising, and traditional and digital media.</p> <p>We talk about:</p> <ul> <li>The trend towards shorter and shorter messages</li> <li>The questionable lasting impression of short commercials</li> <li>The cost and downside of microtargeting ads to specific voters</li> <li>Insights from the Glenn Youngkin Virginia gubernatorial campaign</li> <li>Growth of campaign media budgets and where it is being spent</li> </ul> <p>#PoliticalAds #Persuasion #PoliticalMessaging #CampaignMedia</p> <p><strong><a title="Wilson Grand" href="http://wilsongrand.com" target="_blank" rel="noopener">WilsonGrand.com</a></strong></p> <p> </p>