LADbible's Ben Powell-Jones - how the social giant creates successful content formats

<p>In this revealing and insightful interview, LADbible Group's head of programming, Ben Powell-Jones talks to Broadcast Tech editor Jake Bickerton about the content his team is creating for the world-leading social media group. Powell-Jones discusses the innovative use of data by the LADbible Group to determine success and to influence future edits and original programming strands, as well as the style and editorial focus of the social media giant's content around coronavirus.</p>