Kyle Billings / Lyre's

<p>Today we welcome Kyle Billings, National Marketing Manager at Lyre's Spirit Co, one of the brands leading the way with non-alcoholic spirits category. Kyle talks about managing a brand experiencing explosive growth globally that had to pivot completely due to the COVID quarantine.</p><p><strong>00:01</strong> - Show Introduction</p><p><strong>00:18</strong> - Kyle Billings Introduction</p><p><strong>01:03</strong> - Hello Kyle</p><p><strong>01:11 </strong>- What Kyle is currently up to</p><p><strong>03:01</strong> - Creating a cocktail substitute compared to competition</p><p><strong>06:41</strong> - How Covid has affected business</p><p><strong>08:46</strong> - Origin story of Lyre’s</p><p><strong>10:54</strong> - Sober Curious Movement</p><p><strong>12:11</strong> - Sober Strategy</p><p><strong>14:02</strong> - Articulation of targets</p><p><strong>15:53</strong> - Tone of voice</p><p><strong>17:49 </strong>- Iconography</p><p><strong>20:00</strong> - Pinterest board</p><p><strong>20:29</strong> - Creative Brief</p><p><strong>21:40</strong> - How to drive trial</p><p><strong>23:27</strong> - Resist Discounting</p><p><strong>24:04</strong> - Creative content to feature</p><p><strong>25:05</strong> - What kind of cocktail is your brand</p><p><strong>26:05</strong> - Goodbye Kyle</p><p><strong>26:27</strong> - Show Outro</p><p> </p><p><a href="https://lyres.com">https://lyres.com</a></p><p><a href="https://www.facebook.com/LyresSpiritCo/">https://www.facebook.com/LyresSpiritCo/</a></p><p><a href="https://www.instagram.com/lyresspiritco/">https://www.instagram.com/lyresspiritco/</a></p><p><a href="https://twitter.com/LyresSpiritCo">https://twitter.com/LyresSpiritCo</a></p><p><a href="https://www.youtube.com/channel/UCuq0OXpYpAgxAbrO9nNw9-Q">https://www.youtube.com/channel/UCuq0OXpYpAgxAbrO9nNw9-Q</a></p><p><a href="https://www.linkedin.com/company/lyres/">https://www.linkedin.com/company/lyres/</a></p><p><a href="https://www.pinterest.ca/lyresspiritco/">https://www.pinterest.ca/lyresspiritco/</a></p>