Kurt Squiers / AC/DC Beyond The Thunder

<p>Kurt Squiers isn’t just a very successful ad guy who owns his own shop, he’s also acknowledged as one of the biggest AC/DC fans in the world. And he’s found a way to marry his two passions into one of the coolest podcasts around, AC/DC Beyond the Thunder. Today we talk to him about AC/DC’s impact on culture, the music world, and how marketers can learn from them as one of the smartest Rock brands in the world. </p><p><strong>00:18</strong> - Kurt Intro</p><p><strong>01:28</strong> - The path that led to AC/DC</p><p><strong>06:14</strong> - The path to Beyond the Thunder</p><p><strong>10:05</strong> - Lessons learned from AC/DC</p><p><strong>11:30</strong> - Bands as brands</p><p><strong>12:37</strong> - Difference in branding between AC/DC and KISS</p><p><strong>15:13</strong> - Articulation of AC/DC the brand</p><p><strong>17:33</strong> - AC/DC never sold out</p><p><strong>18:52</strong> - Tone of Voice</p><p><strong>20:43</strong> - AC/DC being rebellious but loved</p><p><strong>23:02</strong> - How does AC/DC adapt as a brand</p><p><strong>25:51</strong> - What’s the closest AC/DC has come to a ballad</p><p><strong>26:15</strong> - AC/DC selling music to brands</p><p><strong>28:52</strong> - Licensing music from AC/DC and dealing with the band</p><p><strong>31:56</strong> - What other bands are brands?</p><p><strong>32:22</strong> - Bon or Brian?</p><p><strong>37:40</strong> - Summation of what we’ve learned from AC/DC</p><p> </p><p><strong>Additional Resources</strong></p><p><a href="https://www.linkedin.com/in/kurtsquiers/">https://www.linkedin.com/in/kurtsquiers/</a></p><p><a href="https://beyondthethunder.com">https://beyondthethunder.com</a></p><p><a href="https://twitter.com/ACDC_Podcast">https://twitter.com/ACDC_Podcast</a></p><p><a href="https://www.facebook.com/ACDCBeyondtheThunder">https://www.facebook.com/ACDCBeyondtheThunder</a></p><p><a href="https://www.instagram.com/squiersllc/">https://www.instagram.com/squiersllc/</a></p><p><a href="https://www.youtube.com/channel/UCMCcQV5fUzeV4C5odzyn4wA"