Kunal Chandiramani – Do Not Pay For Media Coverage

<p><strong>BIO:</strong> Kunal Naresh Chandiramani is an Internet entrepreneur, inventor, and best-selling author. He is the founder and CEO of KStar and subsidiaries and host of dToks.</p><p><strong>STORY: </strong>Kunal was launching a new venture, so he paid for media coverage with the hopes of getting thousands of customers. His ROI was horrible.</p><p><strong>LEARNING:</strong> Do not pay for media coverage; instead, attract customers organically. Media coverage does not guarantee sales.</p><p>&nbsp;</p><p class="ql-align-center"><strong>“Build a business that the media wants to cover, instead of being the business that wants to be covered.”</strong></p><p class="ql-align-center">Kunal Chandiramani</p><p>&nbsp;</p><h2><strong>Guest profile</strong></h2><p><a href="https://www.linkedin.com/in/kunalnc17/" rel="noopener noreferrer" target="_blank"><strong>Kunal Naresh Chandiramani</strong></a> is an Internet entrepreneur, inventor, and international best-selling author. He is the founder and CEO of<a href="http://kstar.in/" rel="noopener noreferrer" target="_blank"> KStar</a> and subsidiaries and host of<a href="https://dtoks.in/" rel="noopener noreferrer" target="_blank"> dToks</a>.</p><p>He is also a three-time TEDx speaker. In the past, he has been an advisor to various for-profit and not-for-profit boards.</p><h2><strong>Worst investment ever</strong></h2><p>Kunal was launching a new venture, and he decided to pay for a press release. He thought that to be successful; a business needed media coverage. That is why he chose to spend quite some money for the press release to be published.</p><h3><strong>The fame that never came</strong></h3><p>Kunal had huge expectations about the press release. After he paid for it, he realized that it was just a glorified advertising channel. The ROI was just horrible.</p><p>Kunal was under the impression that all the best ventures in the world have a lot of media coverage. He also thought that media coverage would get him customers but quickly learned that would not happen.