Know your hand-raisers when marketing to your users or audience

<p>Jonathan and Brett are fired up about an article by Janet Choi, Head of Content at Clearbit, titled “Know you hand-raisers: why marketing to your user base isn’t working anymore.” What is hand-raiser and what makes someone raise their hand? Why aren’t users also your buyers? Why is PLG (product-led growth) the future of B2B SaaS? In this episode, your favorite modern-day marketer duo tackles these complex questions.</p><p>0:00 Intro <br>1:00 Conversation with JG <br>3:30 PLG (product-led growth) <br>8:35 Janet’s article <br>12:46 Mindset shift <br>15:52 Automation vs Manual <br>16:37 Cold Start Problem <br>18:37 Sales and marketing alignment <br>22:05 What makes someone raise their hand <br>28:24 Closing words <br>29:24 Outro <br> <br><a href="https://clearbit.com/blog/know-your-hand-raisers">Know your hand raisers: why marketing to your user base isn't working anymore</a> (Janet Choi, <a href="https://clearbit.com/">Clearbit</a>) </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Jonathan:| <a href="https://twitter.com/JDGandolf">Twitter </a>| <a href="https://www.linkedin.com/in/jonathan-gandolf/">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>  </p>