Know which podcast episode has most audience potential

Remember, every podcast download is a real life human. Let's call them `listeners` for short. As a marketer, your goal is to reach as many customers as possible.<br /><br />It may seem like more listeners means more customers, but that is not the case. Because there are many reasons to listen and fewer reasons to buy further analysis is necessary.<br /><br />The truth is that `listeners` are not `customers`, so how do you measure to know the difference. That means, tying a conversion event to each podcast episode.<br /><br />To learn more about accurate marketing metrics, join us at <a href="https://www.adbriefing.co.uk/newsletter/" rel="noopener">https://www.adbriefing.co.uk/newsletter/</a><br /><br />#MarketingMetris #ConversionRate #ConversionOptimization #WebAnalytics #GoogleAnalytics