Kirk McDonald

<p>Marking the two years since Cannes, we are doing a very exciting program with GroupM and the 4A’s.  We are convening a global forum on Responsible Media on June 23.</p> <p>The virtual event will explore the future of media as being responsible and sustainable with some 30 speakers from the WPP/GroupM agencies, media, brands and technology companies.</p> <p>The program takes its lead from the Responsible Media investment initiative from GroupM.   The initiative was announced last month by Kirk McDonald, CEO of GroupM NA.</p> <p>Kirk is today’s guest on the BeetCast.  He explains the imperative for the responsible media program and other projects aimed to boost under represented voices.</p> <p>We also go deep on WPP’s new agency called Choreograph and plans to drive unified user identity across its global network.</p> <p>In our chat<em>, </em> shares his hopes for the conversations during  the June 23 Responsible Media Forum.</p>