Kip Boyle: The Intimacy of Podcast Marketing

<p><strong>In this episode, Steve Fretzin and Kip Boyle discuss:</strong></p><ul><li>Becoming a professional who sells and serves people in the process. </li><li>The changing of traditional selling techniques. </li><li>Creative marketing to connect with your community. </li><li>The unique, human connections of podcasting. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>People don’t want to connect with companies, they want to connect with people. </li><li>The selling techniques of yesteryear don’t work and often turn people away. </li><li>There is a relationship that gets established between a podcast host and the audience that you don’t even realize is happening. </li><li>It is all about consistency. </li></ul><p> </p><p><i><strong>"There's an intimacy that podcasts can create that the written ways of talking to people just don't." </strong></i><strong>—  Kip Boyle</strong></p><p> </p><p><strong>Connect with Kip Boyle:  </strong></p><p>Website: <a href="https://www.cyberriskopportunities.com/">https://www.cyberriskopportunities.com/</a></p><p>Podcast: <a href="https://t.co/Kgq7NB6Z6H">cyberriskopportunities.com/podcast</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/kipboyle/">https://www.linkedin.com/in/kipboyle/</a></p><p>Twitter: <a href="https://twitter.com/KipBoyle">https://twitter.com/KipBoyle</a></p><p>Book: <a href="https://www.amazon.com/Fire-Doesnt-Innovate-Executives-Practical-ebook/dp/B07M7KTZWX">https://www.amazon.com/Fire-Doesnt-Innovate-Executives-Practical-ebook/dp/B07M7KTZWX</a></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Legalese Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin"> @stevefretzin</a></p><p>Facebook:<a href="