Kimberly Dillon: Creating an authentic cannabis brand in the health and wellness space

Cannabis has emerged as one of the most salient health and wellness trends in recent years. CBD-infused beauty and wellness products are now widely available across the country, and plenty of consumers have been embracing their benefits. But how can companies differentiate their brand and engage with new audiences in this highly competitive market? This week, we speak to industry veteran Kimberly Dillon about bringing her mainstream CPG experience to cannabis, launching her CBD beauty brand, Frigg in the middle of a pandemic, and her top pieces of advice for young entrepreneurs that are eager to enter the space.