Kim Stapleton: Business Development Best Practices

<p><strong>In this episode, Steve Fretzin and Kim Stapleton discuss:</strong></p><ul><li>Kim’s professional role as a business development executive at a law firm and how that impacts the firm. </li><li>Being prepared for all sales and marketing conversations, as well as networking events (no matter the size). </li><li>Best practices in business development. </li><li>Utilizing your second degree connections. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Show up in someone’s inbox. Even though you may have met, being top of mind at the right time. </li><li>Invite those you want to connect with to many different things. Something may be appealing that may not have originally been obvious. </li><li>Verbalize your desire to work with someone during networking meetings. </li><li>LinkedIn is one of the best marketing tools that you have in your arsenal - use it. </li></ul><p> </p><p><i><strong>"I can pair up the right people with the right individuals, because it comes down to a relationship...Sales is different than marketing. Marketing is to the masses, but mine is...the relationship."</strong></i><strong> —  Kim Stapleton</strong></p><p> </p><p><strong>Connect with Kim Stapleton:  </strong></p><p>Website: <a href="https://www.icemiller.com/">https://www.icemiller.com/</a></p><p>Email: <a href="mailto:kim.stapleton@icemiller.com">kim.stapleton@icemiller.com</a></p><p>Phone: 312-726-8106</p><p>LinkedIn: <a href="https://www.linkedin.com/in/kimstapletonbusdev/">https://www.linkedin.com/in/kimstapletonbusdev/</a></p><p> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin"> @stevefretzin</a></p><p>Facebook:<a href="https://www.facebook.com/salesresults/"> Fretzin, Inc.</a></p><p>Website:<a href="https://fretzin.com/"> Fretzin.com</a></p><p>Email: <a href="mailto:Steve@Fretzin.com">Steve@Fretzin.com</a></p><p>Book:<a href="https://www.amazon.com/Ambitious-Attorney-