Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink | Ep. #874

Nomzy Stholly

7 min

Investing & Markets

Description

In episode #874, we discuss key marketing lessons we learned from the Red Bull vs. Monster Energy beverage war. Tune in to hear what lessons can be derived from this story. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href= "http://marketingschool.io/stats/">here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink</li> <li>[00:55] Red Bull isn’t just a drink, but a brand.</li> <li>[01:03] A few years ago, they had a man ride a balloon near the Earth’s atmosphere and jump.</li> <li>[01:26] Red Bull got $100 Million in earned media from this stunt and their stock price jumped 7%.</li> <li>[01:40] Red Bull focuses on a simple product and extreme marketing.</li> <li>[02:00] Red Bull is all about building a community.</li> <li>[02:45] They love putting their logo on cars, teams, etc.</li> <li>[03:15] Monster is smaller. They came from Hanson Juices.</li> <li>[03:45] They rebranded from Hanson Energy to Monster Energy.</li> <li>[04:05] Red Bull owns 43% of the market share, while Monster owns 39%.</li> <li>[04:15] What works for one, may not work for another.</li> <li>[04:30] Conside

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Episodes

Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink | Ep. #874

Nomzy Stholly

7:12