Kevin Maney Talks Unscaled

<p><strong>In this Marketing Over Coffee:</strong><br /> Learn about Unscaling, Category Design, Unhealthcare and more!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC620.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <a href= "https://bit.ly/WordStream-MktgOverCoffee"><strong>WordStream</strong></a> and <strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c62759"><a href= "https://linkedin.com/MOC">LinkedIn</a></strong></p> <p>Where did Category Design and the book Play Bigger come from?</p> <p>The book led to the creation of Category Design Advisors</p> <p><a href="https://amzn.to/3eM16Lg">Unscaled</a> - how world changing technologies are taking apart scaled up industries.</p> <p>Can the existing system adapt or does it have to be disrupted?</p> <p>Health Assurance - doing the work before people are sick</p> <p><strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c2">6:09 Turn 60% More Leads into customers while spending 10% less - MoC listeners can get a free consultation and 14 day trial of <a href= "https://bit.ly/WordStream-MktgOverCoffee">WordStream. Check it out here!</a></strong></p> <p>What if we had all the IoT health data?</p> <p>The economics of it all</p> <p><strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c">13:28 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href="https://linkedin.com/MOC">Click here to get a $100 for your first campaign!</a></strong></p> <p>The rise of telehealth</p> <p>Shift to online education</p> <p>The History of IBM</p> <p>Echoes of the 1890-1910 Era</p> <p>Past Category Design Interviews: <a href= "https://www.marketingovercoffee.com/2017/10/26/christopher-lochhead/"> Play Bigger</a>, <a href= "https://www.marketingovercoffee.com/2019/05/03/niche-down/">Niche Down</a></p> <p><a href= "https://www.trustinsights.ai/analyticsformarketers">Join the Analytics for Marketers Slack Group!</a></p> <p>Sign up for the <a hre