Kevin Dixon - Mutual Action Plans Need the Human Element

<p>Kevin Dixon is a massive advocate for MAPs, and in this episodes he shares how and why they work. He describes the importance and characterisitics of a true 'Champion' and why we need to use a tool to help customers buy.</p> <p>Key insights include: buying is more difficult than selling, salesepeople sell change (but are also often resistant to it), and improving deal velocity and win rates.</p> <p>Connect with Kevin on LinkedIn, and find your host Fred Copestake at <a href= "https://linktr.ee/fredcopestake">linktr.ee/fredcopestake</a>. </p>