Kevin Bethune: Reimagining design

<p dir="ltr">Not many people can say they’ve gone from being a nuclear engineer to helping design Air Jordans at Nike. But that’s part of Kevin Bethune’s story, and today we chat with him about his journey from engineering to design.</p> <p dir="ltr">Kevin also published a best-selling book last year called <a href= "https://mitpress.mit.edu/9780262046503/reimagining-design/">Reimagining Design: Unlocking Strategic Innovation</a>. We talk about what he hoped to learn from writing the book, and discuss a critique of design thinking, the role of rigor in creativity, and the rewards and challenges of working with multidisciplinary teams.<br /> <br /> <strong>Bio</strong></p> <p dir="ltr">Kevin Bethune is a Design & innovation executive leader serving, scaling and leading creative teams as large as 30+ nationwide, and influencing global teams as large as 70+ in the definition of design functional excellence and innovation best practices while respecting local differences.</p> <p dir="ltr">He’s also an entrepreneur and founder of dreams • design + life, a “think tank” combining strategic design and industrial design to address human-centric and holistic opportunities to solve latent needs across industries that benefit from integrated physical, digital and service-oriented experiences.</p> <p dir="ltr">Kevin is a globally recognized speaker who’s given talks at TED, DMI, IDSA, AIGA, MIT, Northwestern, Carnegie Mellon, Notre Dame, ArtCenter, Lucerne, Nike, BCG and Google Design. </p> <p>*</p> <p>Help us make the show even better by taking a short survey:<a href="https://www.dbtr.co/survey" rel= "nofollow ugc noopener"> www.dbtr.co/survey</a></p> <p>If you're interested in sponsoring the show, please contact us at: <a href="mailto:sponsors@thecuriositydepartment.com" rel= "nofollow ugc noopener">sponsors@thecuriositydepartment.com</a></p> <p>If you'd like to submit a guest idea, please contact us at: <a href="mailto:contact@thecuriositydepartment.com" rel= "nofollow ugc noopener">contact@thecuriositydepartment.com</a></