Kerri Coby White: Data-Driven Law Firm Growth

<p><strong>In this episode, Steve Fretzin and Kerri Coby White discuss:</strong></p><ul><li>How KerriJames was created and how they assist law firm growth.</li><li>The compounding power of data.</li><li>The harsh realities attorneys should accept and address.</li><li>The four fundamentals for law firm growth.</li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>If you have the right systems in place, your systems will put out the right outputs, and you can focus your time and energy on the relationships.</li><li>Every bit of data you collect can be transformative if you apply the right context to it and analyze it.</li><li>You need to know your marketing numbers. You need to know the ROI of each employee. You need to know your numbers.</li><li>Build your systems - once they are built and integrated they can address the harsh realities, create the change, and push your law firm growth to greater heights.</li></ul><p> </p><p><i><strong>"When we got serious with our marketing clients about building systems, we got this incredible, unexpected gift. And that was the data - the data that spilled out and provided such unbelievable insight."</strong></i><strong> —  Kerri Coby White</strong></p><p> </p><p>Get a free copy of Steve’s book <i>“Sales-Free Selling”</i> here: <a href="http://www.fretzin.com/sales-free-selling">www.fretzin.com/sales-free-selling</a></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Overture: <a href="https://overture.law/">https://overture.law/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p>Get Visible:<a href="https://www.getvisible.com/"> https://www.getvisible.com/</a></p><p> </p><p><strong>Episode References: </strong></p><ul><li>Michael Hyatt Freedom Compass - <a href="https://freetofocus.com/">https://freetofocus.com/</a></li><li>Atomic Habits by James Clear - <a href="https://jamesclear.com/atomic-habits">https://jamesclear.com/atomic-habits</a></li><li>Small Law Firm KPIs: How to Measure Your Way to Greater