Ken Sheehan - inThink's Data & Insight Guru - on why Having the Right Data Matters

If you want to laser-target your marketing and advertising, you’ve got to collect data. Good data not only allows you to customize and maximize your advertising. It also… 👌 Adds a layer of accuracy to ad buy platforms like Google. 🔍 Allows you to uncover areas of opportunity. 📈 Helps you grow and scale your business and keep the pipeline full. 💰 And allows you to understand your spending more accurately. In this episode of the Business is People Podcast, Kham talks with Ken Sheehan, the resident Data & Insight Guru here at inThink, about why having the right data is so important. In this episode, you’ll learn… ✅ How good data has the potential to change things for your brand. ✅ Limitations to the common ad platforms like Google. ✅ How data can help you leverage locations of opportunity. ✅ Why advertising and marketing NEED to be transactional. ✅ How to determine how much to spend on marketing each year (hint: it’s not a percentage). ✅ And more. Tune in to get all the data-centric info you need to scale your marketing in the coming year. —— ► Connect with Kham on LinkedIn: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa09vYlV5ZGttVi1aU3lsdUtHeGtxS3UzcEFaUXxBQ3Jtc0tuVkN4d0l0ODZxT0ZTc29UYkVfODF0d3VNbl9DSnBDN2pHRTNhOHhLbHd6aEVyNjg2S1BxOTFqU1ZhNzBaTDlRVzNIYmJweGNVdVdCYjVOODRRN0dndTlveW4wZldpZ3RCaU9fREJ1N055OUhyUGZXdw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fkhaminthi (https://www.linkedin.com/in/khaminthi)... ► Special thanks to our guest expert Dr. Ken Sheehan, from inThink Agency ———— For more resources: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVBaUzEtNmRaNmlBODU2ZFhacGJIR1o1MlVpd3xBQ3Jtc0tsOG83Vk9Bak5qcmwtZTBac0JlVTFQWGh6VDVyaWRTMHNJTjh4ZVdvOXdEWkJGcFVIbkkyempYV0NXeEdWUVlXbXJ2U2VfaExnNEFSRmNzdVZNekdNNkZncjVHUkdNbllWX0hWSVRFWUFWemFKemVhbw&q=https%3A%2F%2Finthinkagency.com%2F (https://inthinkagency.com/) https://www.youtube.com/hashtag/marketingdata (#Marketing