Ken Levinson: Building a Niche Law Practice

<p><strong>In this episode, Steve Fretzin and Ken Levinson discuss:</strong></p><ul><li>Building trust-based, meaningful relationships in networking. </li><li>From choosing a specialty to really niching down in your ultra-specific specialty. </li><li>Looking at the numbers of your marketing, not just marketing haphazardly. </li><li>Speaking as marketing to your niche. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>You can’t be all things to everyone. Know what you’re good at, know what you’ve had success in doing, and focus on that. </li><li>You will gain more cases by marketing to your strengths than to try and take all cases. </li><li>Spend time developing relationships with other lawyers and marketing rather than taking cases outside of your focus area. </li><li>Try and test different things - if it goes well, keep doing it. If it doesn’t, abandon it and abandon it quickly. </li></ul><p><br /> </p><p><i><strong>"Don't worry about losing a case. Think about all the other cases you'll get by marketing to your strengths." </strong></i><strong>—  Ken Levinson</strong></p><p><br /> </p><p><strong>Connect with Ken Levinson:  </strong></p><p>Website: <a href="https://levinsonstefani.com/">LevinsonStefani.com</a></p><p>Email: <a href="mailto:Ken@LevinsonStefani.com">Ken@LevinsonStefani.com</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/kenlevinsonatty/">linkedin.com/in/kenlevinsonatty</a></p><p><br /> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin"> @stevefretzin</a></p><p>Facebook:<a href="https://www.facebook.com/salesresults/"> Fretzin, Inc.</a></p><p>Website:<a href="https://fretzin.com/"> Fretzin.com</a></p><p>Email: <a href="mailto:Steve@Fretzin.com">Steve@Fretzin.com</a></p><p>Book:<a href="https://www.amazon.com/Ambitious-Attorney-Doubling-Collection-Published/dp/1791611362/ref=sr_1_3?keywords=steve+fretzin&qid=1559228278&s=gateway&sr=8-3"