Ken Hardison: Innovation, Referrals, and Staying Top of Mind

<p><strong>In this episode, Steve Fretzin and Ken Hardison discuss:</strong></p><ul><li>Being willing to innovate and try new things in marketing. </li><li>Creativity and innovation in business growth. </li><li>The power in masterminds with fresh ideas and perspectives. </li><li>Keeping in front of your already existing clientele. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>It is all about perception and how you are viewed. </li><li>There is enough business out there for everyone, but you need to get out there and take action, not just wait for it to come to you. </li><li>You can learn by trial and error, or you can learn from other’s trials and errors. </li><li>You don’t have to make big, grand gestures to your clients, but do make them meaningful to remain connected. </li></ul><p><br /> </p><p><i><strong>"When you get a referral, take the time to write a handwritten thank you note."</strong></i><strong> —  Ken Hardison</strong></p><p><br /> </p><p><strong>Connect with Ken Hardison:  </strong></p><p>Website: <a href="https://www.pilmma.org/">pilmma.org</a></p><p>Book: <a href="https://www.amazon.com/Under-Promise-Over-Deliver-Preeminent/dp/1599324989">amazon.com/Under-Promise-Over-Deliver-Preeminent/dp/1599324989</a></p><p>Show: <a href="https://www.pilmma.org/grow-your-law-firm-podcast/">pilmma.org/grow-your-law-firm-podcast</a></p><p>YouTube: <a href="https://www.youtube.com/channel/UCckDYWg4ozuImSn5-ab5hAQ">youtube.com/channel/UCckDYWg4ozuImSn5-ab5hAQ</a></p><p>Instagram: <a href="https://www.instagram.com/pilmma/">instagram.com/pilmma</a></p><p>Twitter: <a href="https://twitter.com/PILMMAorg">twitter.com/PILMMAorg</a></p><p>Facebook: <a href="https://www.facebook.com/PILMMA/">facebook.com/PILMMA</a></p><p>LinkedIn: <a href="https://www.linkedin.com/company/pilmma/">linkedin.com/company/pilmma</a> & <a href="https://www.linkedin.com/in/kenhardison">linkedin.com/in/kenhardison</a></p><p><br /> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.c