Ken Gilbert / Sephina Spirits

<p>Meet Ken Gilbert, an avowed "beverage guy" who has now started his own spirits brand, Sephina Spirits. Ken was the CMO of Snapple, Voss Water, and for many other storied brands. Ken talks about creating a Black brand with wide appeal based on the life and spirit of Josephine Baker.</p><p><strong>00:17</strong> - Ken Introduction</p><p><strong>02:17</strong> - How did the interest turn into a brand</p><p><strong>04:03</strong> - How has the original idea changed</p><p><strong>06:41</strong> - Where did “Sephina” come from</p><p><strong>09:36</strong> - How Josephine Baker’s brand intersects with Sephina</p><p><strong>12:23</strong> - USP’s</p><p><strong>14:47</strong> - How the brand went to market</p><p><strong>17:14</strong> - The challenge of a new brand against established companies</p><p><strong>19:35</strong> - Getting into the trade with this blended spirit</p><p><strong>20:34</strong> - Unboxing experience</p><p><strong>21:26</strong> - Josephine Baker facts</p><p><strong>23:07</strong> - How are you getting the Josephine Baker message out</p><p><strong>24:12</strong> - Visually articulate the brand</p><p><strong>25:55</strong> - Sephina as a black brand</p><p><strong>28:52</strong> - Product launch during covid</p><p><strong>30:53</strong> - How do you define the covid launch</p><p><strong>31:44</strong> - Changes in marketing due to covid</p><p><strong>32:49</strong> - What advice would you give to your former self</p><p><strong>33:56</strong> - Intention of brand development vs. selling</p><p><strong>36:14</strong> - Where can you find Sephina</p><p> </p><p><a href="https://sephinaspirits.com">https://sephinaspirits.com</a></p><p><a href="https://www.facebook.com/sephinaspirit/">https://www.facebook.com/sephinaspirit/</a></p><p><a href="https://www.instagram.com/sephinaspirits/">https://www.instagram.com/sephinaspirits/</a></p><p><a href="https://twitter.com/SephinaSpirits">https://twitter.com/SephinaSpirits</a></p>