Ken Crutchfield: Innovation, AI, and the Changing Technologies of the Legal Industry

<p><strong>In this episode, Steve Fretzin and Ken Crutchfield discuss:</strong></p><ul><li>Limitations of traditional market research in uncharted territory. </li><li>How VUCA is affecting the legal industry. </li><li>AI, ChatGPT, and how the future of the world is changing. </li><li>Technologies lawyers should have or should be considering. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>You cannot do market research on a market that doesn’t exist. </li><li>You can use ChatGPT as a starting point, but you need to be extra diligent about reviewing and validating the information that comes out of the technology like this. </li><li>With the increase in AI technology, there will be a change in the user experience and in the current advertising model. </li><li>Utilize the tech you have to do the mundane things that can be automated so you can focus on what you do best. </li></ul><p> </p><p><i><strong>"There's a term called VUCA, volatility, uncertainty, complexity, and ambiguity that really pervades everything. That's kind of the backdrop that I look at with all of this. And when you see that, there's pressure on firms, and on individual attorneys to perform, to think, to do differently, to be better in how they operate." </strong></i><strong>—  Ken Crutchfield</strong></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Legalese Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p>Practice Panther: <a href="https://www.practicepanther.com/">https://www.practicepanther.com/</a></p><p> </p><p><strong>Episode References: </strong></p><ul><li>Book: <a href="https://www.amazon.com/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244">The Innovator’s Dilemma by Clayton M. Christensen</a></li><li>Above the Law: <a href="https://abovethelaw.com/author/kcrutchfield/">https://abovethelaw.com/author/kcrutchfield/</a></li></ul><p>About Ken Crutchfield: With