Keith Villa’s jump from craft beer to cannabis infused beer

<p><span class="TextRun SCXW32048885 BCX9" lang="EN-US" xml:lang= "EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW32048885 BCX9">Keith Villa’s</span> <span class= "NormalTextRun SCXW32048885 BCX9">jump from craft beer to cannabis infused beer</span></span><span class="EOP SCXW32048885 BCX9" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">Keith Villa created Blue Moon in 1995 while working at Coors Brewing Company. Blue Moon became a massive success and changed the brewing landscape forever. After three decades of brewing, Villa and his wife, who has a background in civil engineering, leveraged their knowledge to create Ceria Brewing, a Colorado-based cannabis infused beer company, in 2017. In this episode of Seed to CEO, Villa shares:</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <ul> <li><span data-contrast="auto">How he and his wife came up with the idea for Ceria</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></li> <li><span data-contrast="auto">How they conducted market research</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></li> <li><span data-contrast="auto">Complying with trademarks</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></li> <li><span data-contrast="auto">How they developed formulations </span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></li> <li><span data-contrast="auto">Why they partnered with a co-packer.</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></li> </ul> <p><strong>Who is Keith Villa?</strong></p> <p><span data-contrast="auto">Keith Villa is the co-founder of and brew-master at CERIA Beverages Company, which makes cannabis infused non-alcoholic beers, as well as non-alcoholic. Before launching CERIA in 2017, Villa spent more than 20 years as the master brewer at Blue Moon Brewi