Keep Digital Customers Engaged Through Physical Spaces - Where We Buy #161

<p>As the pandemic continues, retailers have leaned ever further into eCommerce and digital marketing. Kristen LaFrance, Head of Resilient Retail at Shopify talks about how Outdoor Voices, Beard Brand and other digital native brands have used physical spaces as platforms for digital marketing. </p> <p>James Cook is the director of retail research in the Americas for JLL. </p> <p>Subscribe: <a href= "https://itunes.apple.com/us/podcast/where-we-buy/id1186408446?mt=2&ls=1"> Apple Podcasts</a> | <a href= "https://open.spotify.com/show/5foHMsABY7H5l88nIwBKuZ?si=GxFexBGJQXG4HAgyhBw27g"> Spotify</a> | <a href= "https://podcasts.google.com/?feed=aHR0cDovL3doZXJld2VidXkubGlic3luLmNvbS9yc3M="> Google Podcasts</a><br /> Listen: <a href= "http://wherewebuy.show/">WhereWeBuy.show</a> <br /> Alexa: Say "Enable the <a href= "https://www.amazon.com/dp/B07BSXLMM3/">Where We Buy skill</a>"</p> <p>Email: <a href= "mailto:jamesd.cook@am.jll.com">jamesd.cook@am.jll.com </a></p> <p>Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061 </p> <p>Read more retail research here:  <a href= "http://www.us.jll.com/retail">http://www.us.jll.com/retail</a></p> <p>Theme music is <a href= "http://freemusicarchive.org/music/The_Good_Lawdz/A_Lil_Sumthin_Sumthin/The_Good_Lawdz_-_A_Lil_Sumthin_Sumthin_-_03_Run_In_The_Night"> Run in the Night</a> by The Good Lawdz, under <a href= "https://creativecommons.org/licenses/by-sa/3.0/">Creative Commons license</a>.</p>