Katie Hunt and the Pros and Cons of Product-Based Business

<p>Confession time: we know close to nothing about product-based businesses. </p><p>We’ve been in the online space for <em>years</em> and our experience with product businesses has been so tiring that we don’t even have the energy to sell Hey Marvelous T-shirts. </p><p><br></p><p>But, as entrepreneurs who love to stay on top of industry trends, we couldn’t help but notice a huge influx of product-based businesses during the pandemic - especially with the rise of TikTok and the resurgence of spaces like DePop and Etsy. </p><p>So, it only made sense to dig deeper and dive into the world of physical products with an expert! </p><p><strong>In today’s episode, we’re discussing the ins and outs of the business with the incredible Katie Hunt</strong>. </p><p>Katie is the founder of <strong>Proof to Product</strong> where she helps coach and mentor entrepreneurs who create physical products. She works with them on business strategy and helps sell their products wholesale so they can get on the shelves of both smaller, independent shops (like that local stationery store you adore), or larger chains (like Target or Walmart). </p><p>So, in today’s episode, Katie discusses her own journey from small stationery store owner to business strategist, how the landscape for product-based business has changed over the past ten years, what you need to know if you’re looking to enter the market, and more!</p><p><br></p><p><br></p><p><strong>Here’s a peek at what else you can expect:</strong></p><ul> <li>Why stronger access to customer feedback is both a blessing and a curse</li> <li>The one question that you should be asking before you start a product-based business </li> <li>Comparisons between selling wholesale vs selling via marketing channels like Etsy</li> <li>The kind of strain manufacturing and inventory has on your profit margins (and how to start paying yourself more)</li> <li>How to continue to feel passionate about your business when you hit a plateau</li> <li>The mysteries of TikTok marketing</li> <li>Why online e