Kathryn Carter on marketing to Gen Z at Snapchat

<p><a href= "https://www.linkedin.com/in/kathryn-carter-6b053813/?originalSubdomain=au"> <span style="font-weight: 400;">Kathryn Carter</span></a><span style="font-weight: 400;">, General Manager ANZ, South East Asia & Hong Kong at Snap Inc, sits down with host Mark Jones to discuss marketing to Gen Z, and how brands can leverage this audience’s love of sharing to amplify brand messages.</span></p> <p><strong>Resources</strong></p> <ul> <li style="font-weight: 400;"><a href= "https://snaporiginals.snapchat.com/"><span style= "font-weight: 400;">Snap Originals</span></a><span style= "font-weight: 400;"> </span></li> <li style="font-weight: 400;"><a href= "https://www.cmo.com.au/article/681975/industry-snapchat-first-b2b-marketing-push-timely-smart-move/"> <span style="font-weight: 400;">Industry: Snapchat's first B2B marketing push is a timely, smart move</span></a><span style= "font-weight: 400;"> </span></li> <li style="font-weight: 400;"><a href= "https://mumbrella.com.au/screen-australia-partners-with-snapchat-on-original-scripted-content-614546"> <span style="font-weight: 400;">Screen Australia partners with Snapchat on original scripted content</span></a><span style= "font-weight: 400;"> </span></li> </ul> <p><strong>You might also like…</strong></p> <ul> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/jennifer-ten-seldam-on-brand-beliefs-at-seek/"> <span style="font-weight: 400;">Jennifer ten Seldam on brand beliefs at SEEK</span></a><span style= "font-weight: 400;"> </span></li> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/louise-cummins-on-marketing-innovation-storytelling-at-hr-block/"> <span style="font-weight: 400;">Louise Cummins on marketing, innovation & storytelling at H&R Block</span></a></li> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/dj-dikic-on-solving-pain-points-designing-joyful-cx-at-tint/"> <span style="font-weight: 400;">DJ Dikic on solving pain points & designing ‘joyful’ CX at Tint</sp