Kate Godbout / Dr. Scholl's

<p>This episode of Brands in Action features Kate Godbout, CMO at Scholl's Wellness. Kate talks about the challenges and opportunities of taking a brand with over a century of history into a whole new category. Everyone's aware of Dr. Scholl's so how do you get them to reconsider what they think they know? Kate knows.</p><p><strong>00:18</strong> - Kate Intro</p><p><strong>01:09</strong> - Joining Dr Scholl's right before pandemic</p><p><strong>02:43</strong> - Office reintegrating after Covid</p><p><strong>03:41</strong> - Changes within Dr Scholl's</p><p><strong>04:34</strong> - How company changes the competition</p><p><strong>05:41</strong> - Why did Dr Scholl's start?</p><p><strong>07:24 </strong>- What does Dr Scholl's meet for people</p><p><strong>09:31 </strong>- Awareness within brand</p><p><strong>12:03</strong> - Positive and negatives of “Gellin” campaign</p><p><strong>14:54</strong> - Initial wins after joining Dr Scholl's</p><p><strong>17:09</strong> - Channel conflicts with online sales during Covid</p><p><strong>18:19</strong> - Do you have a USP and has it changed?</p><p><strong>19:34</strong> - Does Dr Scholl's move beyond feet</p><p><strong>20:37</strong> - How does brand affect who you hire</p><p><strong>23:31</strong> - One sentence brief</p><p><strong>23:45</strong> - If your brand was a Pinterest board</p><p><strong>24:39</strong> - What cocktail is Dr Scholl's</p><p> </p><p>Additional Links: </p><p><a href="https://www.drscholls.com/">https://www.drscholls.com/</a></p><p><a href="https://www.facebook.com/DrScholls/">https://www.facebook.com/DrScholls/</a></p><p><a href="https://www.instagram.com/drscholls_usa">https://www.instagram.com/drscholls_usa</a></p><p><a href="https://www.youtube.com/user/DrScholls">https://www.youtube.com/user/DrScholls</a></p><p><a href="https://www.pinterest.com/drscholls_usa/">https://www.pinterest.com/drscholls_usa/</a></p><p><a href="https://twitter.com/drscholls">https://twitter.com/drscholls</a></p><p> </p>